One of the most widely utilised software packages for statistical analysis is SPSS Statistics. SPSS is also utilised for performing statistical analysis in the field of social science. SPSS is also utilised mostly by researchers of various fields, marketing organisations, survey companies and researchers employed by the government. A computer software package utilised for performing qualitative data analysis (QDA) is NVIVO. NVIVO is primarily aimed at enabling users in the organisation and analysis of unstructured and non-numerical data. NVIVO allows users to combine data analysis with searching, linking, shaping and modelling.